Midea is a privately held China based electrical appliances manufacturer. The company began its manufacturing journey in 1968 when it had a small workshop for the production of bottle lids and since then He Xiangjian, the founder of the firm has transformed it into a leading business company in the country with the net worth being US$2.2 billion for 2011. Presently the company is headed by Paul fang and has 135000 people working under his able guidance and produces items like fans, air conditioners and ventilating systems.
The company has been a leading producer of electric appliances in the country which are made for both home and commercial purposes. Under home appliances it offers items like air conditioners, toasters, fans, ovens, washing machines and de-humidifiers. The commercial section contains products like ventilation systems, ducts, chimneys, floor cabinets etc. The Hong Kong branch of the company also offers Real estate services to the S.A.R people providing them with suitable residential and commercial property locations.
MARKETING AND PROMOTION
The company is a well-established business name in the country and across the world and thus has excellent marketing strategies. A different wing works to strengthen the hold of Midea in financial sector which has some of the finest analysts working for them. New projects and products are launched regularly to provide people with luxury and fulfillment of their needs.It also has a strong social media followership which facilitates the growth of the firm .
Midea throughout its journey from a bottle lid manufacturing company to a leading business company has been in the eyes of newsmakers and has been an example for developing firms.It has been mentioned in Forbes’ list of top 2000 companies all over the world which is a tremendous achievement of its own. Also the company organizes many campaigns and social awareness projects which are covered by local dailies in the country.
TIPS TO SAVE
Every customer wants to have their products completely authentic, but there is one other thing which attracts their attention without a doubt and that is the added feature of availing discounts which can cut down the price of the appliances by a significant amount. This facility is brought to the customers by the website hk.paylesser.com which provides discount vouchers for all the major web stores in Hong Kong and thus makes it a customer friendly website. The team that works behind providing these vouchers has strong connections with the merchants of these online stores and after testing and verifying each and every code by every possible combination it is made available to the use of general public which attends to the genuinely of the coupons. All the customer has to do is login to the website and search for the coupons for the web store of their choice and then comfortably choose the coupons which are available in plenty in a list form. Users can also subscribe to get the entire latest buzz about the latest coupons and stores that the company adds to their list.
The company accepts credit/debit cards of the following: 1. Visa 2. MasterCard 3.American Express For commercial appliances payment is done in parts before and after completion of the project.
Door to Door Delivery is done only on offers above HK $ 500. The person has to pay $80 for delivery which takes place in 2-3 days.
General response of people is appreciating and positive towards the company. The company focuses on innovation which is clear from the no. of patents it has at present in the field of electric appliances. Thus it has been in the good books of users because of its long lasting and well working appliances and proper services.
The Company has an application by the name of ‘Midea Smart’ available on android and ios app stores.